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PROJECT INCEPTION Underpinning our design philosophy is a wide range of skills and experience, which are crucial to achieving successful results. Developing a shared understanding of the project with clients and users is a key process which we take seriously. On the basis of this, a clear brief can be prepared, and design work can move forward with confidence. We can also suggest ways in which client organisations can form effective working groups. We rarely undertake a project without preparing a comprehensive feasibility report, developing a concept scheme from the brief so that the implications of all aspects of the project can be understood from the outset, minimising risk and increasing awareness of potential problems.